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Style Guide

Ghost is powered by an editor built from the ground-up for professionals. Calm by design, with advanced workflows by default. No more suffering through clumsy toolbars or drag & oops. Immerse yourself in the story with an interface that's invisible until you need it, and powerful when you do. Below are examples of Ghost’s expansive editing toolset designed to accommodate the extensive needs of modern creators.


Our main focus in building the Ghost editor is to try and make as many things that you hope/expect might work: actually work.

  • You can copy and paste raw content from web pages, and Ghost will do its best to correctly preserve the formatting.
  • Pasting an image from your clipboard will upload inline.
  • Pasting a social media URL will automatically create an embed.
  • Highlight a word in the editor and paste a URL from your clipboard on top: Ghost will turn it into a link.
  • You can also paste (or write!) Markdown and Ghost will usually be able to auto-convert it into fully editable, formatted content.


You can make quotes stand out with two types of blockquote styles that can be applied directly in the editor.

The way to get started is to quit talking and begin doing – Walt Disney
The only impossible journey is the one you never begin — Tony Robbins


Organize information with tables. You can build tables simply by using the markdown card, pipes | and hyphens -. Hyphens are used to create each column's header, while pipes separate each column.

Wrestler Origin Finisher
Bret Hart Calgary, AB Sharpshooter
Stone Cold Steve Austin Austin, TX Stone Cold Stunner
Randy Savage Sarasota, FL Elbow Drop
Vader Boulder, CO Vader Bomb
Razor Ramon Chuluota, FL Razor's Edge


Code should look good too. We're using Prism for syntax highlighting and the dark Github theme by default.

// The admin API client is the easiest way to use the API
const GhostAdminAPI = require('@tryghost/admin-api');

// Configure the client
const api = new GhostAdminAPI({
    url: 'http://localhost:2368/',
    // Admin API key goes here
    key: 'YOUR_ADMIN_API_KEY',
    version: 'v3'

// Make an authenticated request
api.posts.add({title: 'Hello world'})
    .then(response => console.log(response))
    .catch(error => console.error(error));


When using a URL with the right meta information, it can show the page title, excerpt, author, publisher and even a preview image. This is a great way to share links from sites that don't have automatic embeds.

Ghost: The Creator Economy Platform
The world’s most popular modern publishing platform for creating a new media platform. Used by Apple, SkyNews, Buffer, Kickstarter, and thousands more.


Make a statement with bold section headers in your posts and pages. Insert a header card to add a full width divider that can include a title, subheading, accent color or image background, and a button.

Grow your audience

Lorem ipsum dolor, sit amet consectetur adipisicing elit. Debitis amet quasi deserunt possimus neque laborum, suscipit obcaecati quae pariatur quia sit provident, ipsum iusto quos, aliquid ut eveniet beatae ad!

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It's possible to upload audio files directly to your posts! This means you can share audio content with your audience, with a beautiful media player that nests into your posts and emails seamlessly. Sound Effect by SoundsForYou from Pixabay

Soft rain ambient


Embed videos from platforms like YouTube and Vimeo, or you can now upload videos to your content in Ghost. Once uploaded, your video content renders in a beautiful video player. Videos can be set to loop, have their own custom thumbnails, and display in three different widths using the editor toolbar.

Spikelets Of Wheat At Sunset by Videvo


Share your files and documents with your audience directly from your posts and emails seamlessly.


Once you start mixing text and image cards creatively, the whole narrative of the story changes. Suddenly, you're working in a new format.

Normal width

Minimalistic 3D Rendering Wallpaper in 8K Resolution.
Photo by Sebastian Svenson / Unsplash

Wide width
Photo by Fakurian Design / Unsplash

Full width

Distorted Sun
Photo by Gradienta / Unsplash

As it turns out, sometimes pictures and a thousand words go together really well. Telling people a great story often has much more impact if they can feel, even for a moment, as though they were right there with you.


Use the Toggle card to create collapsible sections of text in your posts and pages. Great for creating distinct sections in your content, or adding an FAQ section.

When should I use Toggles?

Toggles allow you to create collapsible sections of content which is a great way to make your content less overwhelming and easy to navigate. A common example is an FAQ section, like this one.

Where can I take Ghost for a spin?

Start a free 14-day trial here. You won't be billed at the end, and you'll have access to all features.


Ever find yourself wanting to add extra styling to important information in your posts? Well, now you can with callout cards. Each callout card can include an emoji, any length of text with styles and links, and a custom background color.

Check out our library of resources to help you grow your audience, and build an independent subscription business.
Check out our library of resources to help you grow your audience, and build an independent subscription business.


Display products beautifully with custom content including an image, description, button or rating, so you can add your favorite recommendations to any post...

Ghost Starter Plan

Includes every essentials for you to launch your creative business. 1 staff user, 500 members, official Ghost Themes, built-in integrations and 5mb file uploads.

From $9/month


Vimeo embed
SoundCloud embed